The Gru Rococo promises not only a carbon-neutral indulgence, but to be the least guilt-free chocolate on the market. Each bar is hand-pressed, is sourced from a single estate and is grown from artisan rootstock. The price of the bars is meant to shock: a Rococo spokeswoman told the Guardian that consumers are not paying for the full price of the cocoa industry’s environmental impact. Over 60 percent of the chocolate bars’ retail price is returned to the growers in Grenada. To take a bite out of the price, for now customers can purchase six bars for £60 ($97) while the cargo is still at sea. Break that down by mouthful and the rate is about $2.40 a chomp.
Fairtransport has been operating for two years and started with shipping supplies for humanitarian aid efforts in Haiti. Most of its cargo, 30 tons at a time, has been fruit and rum. The company has more ambitious plans in the future, such as an 8000 ton eco-liner that will run off both sails and solar.