Rococo was founded in 1983 by Chantal Coady. Her passion for chocolate lured her away from textile design – she graduated in Textile Design (Camberwell School of Art & Crafts) in 1981 – and went on to complete an MSC Small Business Course, giving her the idea to launch her own business.
Armed with a little knowledge, a dangerous passion for chocolate and a strong belief that there was room for a radically different approach to chocolate, she decided to open a shop in London’s King’s Road. However, her flair for design was not lost and can be seen in the in the packaging, the shops and indeed in the chocolates themselves. Now more than 25 years later and the author of three books about chocolate, Coady still pushes forward the boundaries of chocolate retailing with 3 shops in London – the flagship store being in Motcomb Street in the heart of Belgravia.
In 2007 a small cocoa farm came up for sale close to the Belmont Estate, offering the perfect opportunity for a joint venture between Rococo and the Grenada Chocolate Company to produce fairly traded “ethical” chocolate. This plot of land, which we call GROCOCO, is now the ‘home farm’ which supplies 100% of its harvest of fine flavoured organic Trinitario cocoa beans to the GCC where they are made into fine chocolate. It was also one of the founding farms that make up The Grenada Organic Cocoa Farmers’ Cooperative. Seven years after our first taste of Grenada chocolate, we will be mixing Grococo beans with the Rococo Organic House Blend. From now on, all Rococo’s organic products will include Grococo beans in the recipe.
Chantal Coady has just designed new Artisan Bar wrappers to commemorate Rococo Chocolates’ 4th decade. There are 16 different flavours and 16 different designs. These bars are still made with Chantal’s own special recipe, however Rococo now use more of their own organic beans from their Grococo plantation in Grenada in order to create an intense, fruity and authentic backdrop – the perfect foil for the different flavour notes in each bar.