But the real step towards sustainability will come when companies expand their thinking beyond helping farmers and start to manufacture chocolate locally. That’s where you’ll start to see significant profit margins for West Africans and job creation, says Ogbu. "Is it possible that the sons of daughters of cocoa farmers will not be cocoa farmers but will work in chocolate factories?" That, he says, will mark the beginning of a truly sustainable Kiss.
This is PRECISELY what we’ve been doing in conjunction with our partners in Grenada: bean to bar on the farm, so the value is added in the place where the beans are grown.