Growing breed of London chocolatiers who are putting the capital on the map as a destination de choc choix

Paul A Young's Soho Store

Paul A Young’s Soho Store

Chocolate: Ask a European, and It’s confectionery made with the finest cocoa and butter and sold in chic chocolate boutiques. Ask a Brit, and it’s a bar of Dairy Milk or Galaxy from the corner shop. While many tourists come to the UK eager to take back some souvenir Cadbury’s, they don’t view it as chocolate in the strictest sense – too much vegetable oil and milk and not enough of the hard stuff. But there is now a growing breed of London chocolatiers who are putting the capital on the map as a destination de choc choix.

“You don’t have to go abroad to try great chocolate’

says Yael Rose, founder of the Chocolate Festival, which takes place every Easter and Christmas on London’s South Bank.

“We’re developing our own unique style and the great thing about chocolate makers here is that they are always trying to be on the edge of something new’

A quick look in the chocolate shop at upmarket department store Liberty gives the first clue to the changing face of UK chocolatiers. While Charbonnel & Walker, purveyors of the Queen’s beloved rose creams (and the violet creams to which the Queen Mother was partial) still take a central position, newer brands like Rococo, Cocomaya and Montezuma‘s all hold their own too. The packaging looks fresh and different – less twee ribbon, more attention to modern design and gorgeous patterns. But as Jennifer Earle, founder of Chocolate Ecstasy Tours, explains, the reason that UK chocolatiers stand out isn’t purely down to clever design and marketing.

via Optima Magazine July 2012.

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