Argentinean by birth and European in spirit, Diana Verde Nieto is Founder and CEO of PositiveLuxury.com, a site that showcases positive brands and allows people to make informed buying decisions without compromising on style.
Positive Luxury’s Blue Butterfly Trust Mark tells a brand’s sustainability story in a way that is easy for people to understand and engage with, allowing them to make informed purchasing decisions at the point of purchase.
The Butterfly Trust Mark is awarded to brands and companies that have a positive impact on society and the environment – and clicking on the butterfly will let you see just how positive those companies are.
Diana previously founded Clownfish, a global sustainability communications consultancy, taking the company from being niche and London-based to a global brand known for innovative thinking and creativity in the sustainability and communications fields.In 2008 Clownfish was acquired by Aegis Media, a global media company.
TNW: Is there a moment in the history of your company which you remember as the highlight so far?
DVN: When Roccoco [sic] Chocolate put the Mark of Positive Living Trust Mark on the most sustainable bar of chocolate in the world. For me was heaven, I love chocolate – I love the Roccocco – and it is sustainable.