Crowds gathered outside the city centre hotel as a chocolate bomb, complimentary truffles and a three-wheeler tuk-tuk style chocolate delivery van marked the opening of the chocolatier’s first branch outside of London.
Guests arriving at the hotel were greeted with parcels of luxury chocolates, while diners sipped at rich hot chocolate and chocolate shots in the newly refurbished La Brasserie, which was part of the £2m renovation project.
The chocolatier, which features a miniature steam train suspended from the ceiling telling the story of chocolate, has created four full and part-time jobs at the city centre hotel, with manager Annie McNicholl leading the team.
Annie, 46, who says she is delighted to be back at the hotel where she has worked on and off for more than a decade, added: “It’s nice to be back at The Grosvenor and to be part of this exciting new concession.
“I can’t wait to introduce Chester to Rococo.”
The new chocolate theme at the hotel will see guests and residents being able to take part in tasting sessions, and enjoy special chocolate dishes in the hotel’s Michelin-starred restaurant Simon Radley at The Chester Grosvenor.
Chantal Coady, Rococo founder and creative director who joined staff serving customers, said that it was clear that Chester was a chocolate loving city.
She added: “I think it’s fair to say that Chester loves Rococo chocolate based on the crowds in the shop over the past 48 hours.
“It’s been a wonderful start for our new business. People have been coming in to say how beautiful they think the shop is and wishing us luck. The train has been a big hit with the children who come in to the shop too.”