A supermarket Easter egg has beaten luxury brands to be named best overall in an annual test by the Good Housekeeping Institute (GHI).
The £7 Tesco Finest Belgian Milk Chocolate Egg with Cornish Clotted Cream Fudge and Honeycomb scored 82 out of 100 in the test, beating off competition from luxury brands including Rococo and Bettys.
GHI experts and tasters tested 68 different chocolate eggs ranging in price from £1.20 to £16.
Judges considered its availability as part of the retailer’s ‘two for £10’ offer, making it a £5 egg compared to the £16 fifth-placed Rococo egg, the most expensive in the test.
While it’s disappointing not to win first place, it’s even sadder to see a reputable test institute allowing marketing hype to influence their decision making, not to mention that they clearly prefer milk.
You can see how seriously Good Housekeeping undertook their testing here: