Each year Walpole identifies between six and eight British luxury brands that we feel have the potential to become tomorrow’s stars. These brands are given the opportunity to utilise the expertise of the Walpole mentoring group, through a bespoke mentoring and coaching programme. This unique programme, sponsored by Mishcon de Reya helps the brands input the necessary infrastructure and luxury disciplines to fulfil their potential and go on to become global leaders in their fields.
Aside from John, the Walpole mentoring group comprises some of the UK’s most experienced luxury entrepreneurs and commentators, including the jewellery designer Annoushka Ducas, Lucia Van Der Post, luxury commentator, Sarah Elton, former MD of Smythson, Mark Esiri, Michael Ward, MD of Harrods, Demetra Pinsent, strategist at McKinsey, Guy Salter, Deputy Chairman of Walpole and James Henderson, Managing Director of Pelham Bell Pottinger.
John Ayton, Founder and Chairman of Walpole Brands of Tomorrow commented “Walpole believes strongly in nurturing talent. We need to help foster the great tradition of British luxury brands to ensure that the British luxury industry continues to remains as strong as it has been for the past 200 years”.
Rococo Chocolates was founded in 1983 by pioneer Chantal Coady. Rococo Chocolates is the luxury brand that brought the joys of real chocolate to the British public. Coady has blazed a trail for high quality chocolate shops in London today, and was the first to bring wine terminology to chocolate tasting. Sarah Brown chose a box of Rococo Chocolates to give to the world leaders at G20 summit in her showcase of British Creativity. Coady’s background in textile design ensures an ever changing collection of packaging, which is both quirky and instantly appealing to all generations. Not content with making some of the finest chocolate in the world, Rococo also partners with the radically different, super ethical Grenada Chocolate Company, with whom they have a cocoa farm. It is a radically different business model for cocoa production, adding real value for the farmers.