Not so Easy Rider!

Starting on 17th May, James Booth (L) of Rococo Chocolates embarks on an ambitious journey from John O’Groats to Lands End (874 miles) in the firm’s Piaggio APE 50cc three wheeler. The latter has never done more than 20 miles in a week before, being used for occasional Rococo deliveries and chocolate fairs. But it is all for a really good cause – or three to be more precise for which James hopes to raise £50,000.

The three charities that will benefit are:

  1. Treloar’s, which provides education and much more for disabled children.
  2. Sense, the leading national charity for deafblind people and
  3. WaterAid which is an international non-governmental organisation improving access to safe water, hygiene and sanitation in the 3rd World.

James was inspired by Stuart Boreham, who did the trip on a lawnmower with a top speed of 7mph in 1996! Stuart will be the support team and tow the APE to John o’Groats .The long trip to Lands End will probably take 5-6 days, the aim is to do 150-200 miles a day.

As well as individual sponsorships, which can be donated to by going to any one of the following  ‘justgiving’ pages, James also hopes to attract corporate sponsorship by renting out the advertising boards on the top of the APE.

via Gertsen PR.


  • Reply May 2, 2010


    Good luck James! We’ll be cheering you every step of the way! ( from the comfort of our homes & watching you on our computers).
    Next time you can do it on a bicycle…

  • Reply May 12, 2010

    Alessia Matteoli

    poor james!

  • Reply May 14, 2010


    Hi there, I enjoyed reading about your trip in the Ape. I run one as a coffee cart, and drive mine literally anywhere that hasn’t got a bloody great hill. The weight of the coffee machine, water tank etc makes it very slow to say the least. If I didn’t have all that gear in the back I would have joined you, I really would. Good luck, and take some ear plugs, it gets really noisy after a while…I’m not joking. Plus constantly changing gears on hillls does your wrists in L.O.L .I might join you next year. Best, best wishes

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