The UK is the fattest nation in Europe; one third of children and nearly two-thirds of adults are overweight or obese. At this rate, by 2050 obesity will be costing the state £32bn a year.
In Denmark there are signs that obesity among younger children is actually falling for the first time in 60 years. But adult obesity is still on the increase and the government is anxious to reverse that trend.
“We’ve been relying on and emphasising self-responsibility for the last 50 years and it doesn’t work,” Charlotte Kira Kimby, of the Danish Heart Foundation told me. “We know that sugar and fat are really what causes obesity to increase. So to target taxes makes sense and should have an impact on health.”
Unfortunately not all chocolate is made the same: cheaper chocolate tends to contain higher proportions on sugar and some even substitute cocoa butter with vegetable fat, but on the other hand good quality chocolate has been frequently reported to be beneficial to health.