In Britain, Kings Road based Rococo Chocolates have gone the opposite direction on packaging from their Spanish counterparts. So named for the decorative arts-led packaging, my first encounter with Rococo Chocolates was in So Cocoa in Stockbridge, Edinburgh. My favourite Saturdays usually involved a walk by the canal and a stop to buy lavender or rose flavoured chocolate bars.
The thing about chocolate is that you can more or less judge it by its packaging. Pleasure can come in the form of a tiny square of fine chocolate. And it starts from the moment you hear that clear snap from breaking a piece to savouring the taste.